About
UnitOps is the operating system behind your ideas.
UnitOps Media is the consulting and build partner led by Paddy Ryan – a founder, CTO and product operator who has spent the last decade building and scaling products across medtech, sport, mobility and SaaS. The goal is simple: take messy ideas, unclear systems and half-joined tools, and turn them into something you can actually run a business on.
A founder who still ships.
I've spent most of my career sitting in the uncomfortable middle between strategy, product and engineering – the place where PowerPoint ends and “who's actually going to build this?” begins.
I've worked as CTO of a Nasdaq-listed medtech company, built and scaled sports and media products, led AI and automation projects, and helped founders make sense of cloud costs, data pipelines and technical debt that's starting to creak.
UnitOps exists so you don't have to choose between a pure strategy deck and a pure dev shop. You get someone who understands investor conversations and board packs, but is just as happy talking architecture diagrams, incident response or release pipelines.
How UnitOps works with you.
Every engagement is different, but the principles stay the same: keep things grounded, keep them simple, and keep them moving.
1. Listen & map
We start with a conversation and a whiteboard, not a pitch. Where are you now, what are you trying to achieve, and what's currently in the way?
2. Design the operating system
We design the minimal set of systems, processes and experiments that will actually move the needle – from architecture to MVPs, automation and analytics.
3. Build, learn, refine
We ship in small, testable slices, learn from real usage, and tidy as we go so you’re not stuck with a beautiful prototype and a horrible codebase.
Who UnitOps is a good fit for.
Ambitious founders & small teams
You're juggling product, sales, ops and investors. You need someone who can own the technology side with you – not disappear for six months and reappear with a mystery build.
Organisations in “version 2.0” mode
The first version of your product or stack got you here. Now you need a more deliberate architecture, clearer data, and a plan that doesn't blow up costs or delivery.
Want to talk about what you're building?
No hard sell. Share where you are, what you're trying to do, and what's keeping you awake at night. If UnitOps can help, we'll sketch a simple way forward.